Server Side Tracking Australia

Server-Side Tracking Setup for Australian Businesses

Implement reliable conversion tracking across GA4, Meta CAPI, and Google Ads to improve attribution, lower data loss, and make stronger budget decisions.

See Pricing Book Discovery Call

Why move to server-side tracking?

Most businesses lose valuable conversion data because browser tracking is getting blocked more often. Server-side tracking gives your ads platforms cleaner, more complete signals so you can make better marketing decisions with less guesswork.

See where leads and sales really come from

When tracking breaks, platforms under-report results. SST helps recover missed conversions so you can identify which campaigns are actually driving revenue.

Improve ad performance over time

Google and Meta optimise based on conversion signals. Better signal quality usually means better algorithm learning, smarter bidding, and less wasted spend.

Keep better control of customer data

Instead of sending everything directly from the browser, data passes through your own endpoint first, so you can control what is shared and support privacy compliance.

How it works (non-technical)

  1. 1. A visitor takes an action: Someone submits a form, books a call, or buys a product.
  2. 2. The event goes to your tracking subdomain: We send the event to your SST endpoint (for example sst.yourdomain.com.au).
  3. 3. The event is cleaned and validated: We remove duplicates, structure the data, and apply your tracking rules.
  4. 4. Clean data is sent to ad platforms: GA4, Meta, and Google Ads receive stronger signals for reporting and optimisation.

Pricing Packages (AUD)

Choose a package based on your tracking complexity and ad spend maturity.

Starter

$1,490

For early-stage businesses with core ad channels

  • GA4 + GTM tracking audit
  • Server container setup
  • Meta CAPI baseline events
  • Google Ads conversion sync
  • 1 revision round
Get Starter

Most Popular

Growth

$2,990

For scaling brands that need reliable attribution

  • Everything in Starter
  • Advanced event map + naming
  • Meta deduplication tuning
  • Enhanced conversions hardening
  • Looker Studio reporting layer
  • 2 weeks post-launch support
Get Growth

Scale

$4,990

For multi-channel businesses with complex journeys

  • Everything in Growth
  • Custom server-side event logic
  • Offline conversion workflows
  • Cross-domain tracking support
  • SOP + handover workshop
  • 30-day optimisation support
Get Scale

Stackgap Enterprise

Custom

For enterprise teams requiring advanced governance, reliability, and scale

Delivered with Stackgap infrastructure: stackgap.com.au

  • Stackgap-powered enterprise SST architecture
  • High-volume event pipeline design
  • Multi-brand or multi-region tracking patterns
  • Security and governance controls
  • Technical documentation + stakeholder handover
  • Priority implementation support
Talk to Us

Prices exclude GST. Final scope is confirmed after a 20-minute technical discovery call.

Built for ecommerce, service and lead generation brands

If your business spends on Google Ads, Meta Ads, or both, this setup gives your campaigns stronger conversion signals and more dependable performance insights.

  • Shopify, WooCommerce, and custom websites
  • GTM server container deployment
  • GA4 event strategy and naming framework
  • Meta CAPI + Pixel deduplication
  • Google Ads enhanced conversions
  • Auditable testing and QA handover
David Kloeber

Who's behind this service?

Hi, I'm David - Melbourne-based performance marketing specialist with deep expertise in GA4, GTM, and server-side infrastructure. I help Australian businesses navigate the post-cookie landscape with privacy-compliant tracking solutions.

David Kloeber Consulting: davidkloeber.com

Frequently Asked Questions

Do I need to replace my current Google Tag Manager setup?

No. Most projects extend your current setup by adding a server container and tighter event governance.

Will this guarantee better ad performance?

No setup can guarantee outcomes, but stronger conversion signals usually improve platform learning and media decisions.

Can this work with my agency or in-house team?

Yes. Handover documentation and support are included so your team can maintain the implementation confidently.

Contact Us for Your SST Setup

Tell us about your business and current ad stack. We will scope the implementation and set up server-side tracking on your subdomain (for example sst.yourdomain.com.au).

  • Architecture plan for your GTM server container
  • Subdomain-based SST deployment and validation
  • Meta CAPI and Google Ads event QA

Prefer email? Contact hello@serversidetracking.com.au